Treks `n Rapids (P) Ltd chosen as India`s No1 Adventure Sports Company
Released on = April 8, 2006, 12:02 pm
Press Release Author = Pankaj B
Industry = Human Resources
Press Release Summary = Treks \'n Rapids (P) Ltd., a leading adventure sports and corporate training company has been chosen as India\'s No.1 Adventure Sports Company as per a market research conducted by IIT Roorkee - Thomso (Feb 2006)
Press Release Body = IIT Roorkee - Thomso conducted a market research (Feb. 2006) on trends in adventure sports and offbeat recreation industry in India. It was found that 94.2% of the respondents were interested in adventure sports and 83.2% voted for Treks 'n Rapids (P) Ltd. as their favourite adventure sports company.
The sample base was chosen from across the country. Treks 'n Rapids (P) Ltd. won this prestigious acclaim leaving behind various leading adventure sport operators from across the country - some of which are decades old.
The company is also the first one in the industry to have been taken as a case study in marketing by some of the top B schools of the country. International Management Institute, New Delhi - a premier B School chose Treks \'n Rapids (P) Ltd. as a case in marketing for a prestigious Case Study Competition during their annual event in March 2006. According to the organising committee, this case generated very high interest and response from across the country, with over fifty entries coming from leading management institutes like FMS - Delhi, JBIMS - Mumbai, NMIMS - Mumbai, MICA - Ahmedabad, MDI - Gurgaon, IMT - Ghaziabad and others. A total of six teams were short listed and based on highly insightful presentations the team from MICA was chosen as first prize winner.
Treks 'n Rapids (P) Ltd., is a leading adventure sports and human resource enrichment company founded by MBAs (alumni of Harvard Business School, Charles Strut University and NMIMS Mumbai) and professionals with years of experience in innovative human resource development techniques, adventure sports and hospitality. At present, the company is operating from New Delhi, Mumbai and Rishikesh, in India.
The company's client list boasts of some of the leading MNCs and blue chip companies, including Perfetti Van Melle, Procter & Gamble, Tata Consultancy Services, Delphi Automotive Systems, ING Vysya Life Insurance, to name a few.
In mid - 2005, Treks 'n Rapids also organized a Three days Environment Sensitivity Programme at Whispering Pines Nature Camp - Thangdhar (Dhanaulti, Uttaranchal) in association with TCS - Maitree, for a team of about fifty participants from Tata Consultancy Services. The programme included, interactive sessions on Himalayan Ecology and Culture (focus of Garhwal Himalayas), cleaning up the mess (plastic bags, toffee wrappers, etc.) from the forest area, visit to Tehri Dam,etc. The team also had a great face to face with the flora - fauna of the region while trekking up to Surkanda (10,000 ft. a.s.l.) and while rappelling down the 100 ft. rock face at Thangdhar.
The Students & Youth Development division of Treks 'n Rapids (P) Ltd. has successfully organized multi day camping and outdoor development programmes for students from various leading schools, like Doon School, Welham Girls School, Hopetown, Doon International and others, in the recent years.
Web Site = http://www.treksnrapids.com
Contact Details = Treks \'n Rapids (P) Ltd. 1/9, INS Bldg., Connaught Place New Delhi 110 001